Overview
Miva Merchant is a browser based Storefront and Catalog development system, which integrates cataloging, product maintenance, category management, shopping basket, order and credit card processing. One central administrator can maintain multiple stores or specific store functions can be delegated to sub-administrators. The software is organized as a series of modules that can be field upgraded to provide new functionality without any changes to the core system. E-Merchants can use the browser based interface to build stores or developers can get "under the hood" with and build modules in XML based Miva Script. Merchants manage their stores with a user friendly browser based interface.

Quick Feature Summary

	Business and consumer e-catalogs
	Nestable hierarchical categories
	Link into catalog from any web page
	Extensive boolean product searching
	Upsell based on basket contents scoring
	SSL integration for ordering and reporting
	Automatic shopping basket maintenance
	Unlimited look and feel control
	API based replaceable modules
	Detailed product attribute configuration
	Multiple and unlimited fulfillment options
	Multiple and unlimited sales tax setup
	Multiple and unlimited shipping methods
	Power editing of product attributes
	Automatic online UPS shipping calculations
	Configurable currency layout
	Euro and VAT support
	Batch and archival management of orders
	Email notification of orders
	Advanced dynamic whitespace compression
	Quick installation and auto data file setup
	Link to "Buy One Now" from any web page
	Database driven, modular architecture
	Mall administrator can setup multiple stores
	Context sensitive online help
	Import / Export Data
	Online Credit card authorization

Consumer and Business E-Catalogs
E-Catalogs can be organized into pricing and availability groups to limit customer access to selected products and pricing. Pricing can be displayed at retail or can be calculated as a markup over cost or a discount off retail. E-Merchants can use the grouping system to create retail, wholesale or specialized selling environments.

Robust Product Attributes
Products can be configured with unlimited attributes such as size, optional features and personalization. Each attribute can be a multiple choice, checkbox or text field and can cause an increase or reduction in price. An attribute can be mandatory or optional.

Database Management
Thousands of categories and products can be maintained in Miva Merchant without sacrificing performance. The database architecture of the system provides for instant organization and fast product search while maintaining complete compatibility with other systems. You can use dozens of different database management tool to access Miva Merchant xBase compatible data files.

Modular Architecture
The architecture of Miva Merchant is specifically designed so that developers and after-market venders can implement their own customized modules around a common API. Once a module is developed, push button registration automatically integrates it into the main Miva Merchant system.

Modules can be developed for the following sub-systems:

	Fulfillment
	User Interface
	Shipping
	Payment
	Currency
	Sales Tax
	Batch Reporting
	Import / Export
	Buyer Traffic Reporting
	Intercept System Functions

Existing Site Integration
E-Merchants who have already built sites in HTML can hyperlink directly into a Miva Merchant e-catalog. Key e-catalog functions such as product lookup, category presentation, shopping basket, and order forms can be accessed as components of existing HTML based web sites.

Security
All sensitive data can be encrypted with SSL prior to transmission including order information both during the customer ordering process and subsequently during order processing. Multiple layers of login permissions allow a centralized manager the ability to grant store level permissions to different developers and merchants.

Online Help
Context sensitive help is available for each key field in the administrative interface. Miva Corporation maintains an online users group with staff members who answer questions.

Documentation and Support
Context sensitive help is available for each key field in the administrative interface within Miva Merchant. In addition, online documentation is available on Miva's Web site. Support for Miva products is available through user group forums and Miva's Incident Reporting System.

Site Administrator Friendly
Miva Merchant requires no daily management or intervention from busy system administrators. Installation takes less than a minute on any Miva enabled web server with several automated installation scripts provided free by Miva Corp. to Hosting Services and ISP's.